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App Store Sources With App Analytics, you can see how many users discover your app while searching or browsing the App Store — including tapping on Search Ads for your app — to gain insight into how your marketing and metadata impact downloads. App Referrers App Analytics counts users who visit your app’s product page from a link within another app.
Optimize your marketing campaigns by focusing on the apps that drive the most App Store impressions, downloads, and billings. Web Referrer Blogs, websites, and other online sources that link to your app’s product page, are critical in driving user acquisition through word-of-mouth marketing and PR. With App Analytics, you can see which organic marketing channels drive the highest traffic, downloads, usage, and revenue for your app. App Store Impressions See how many times your app’s icon has been viewed on the App Store, including in search results, Featured, Top Charts, and your App Store product page. With App Store Impressions, you can calculate how often users click through to download your app from seeing it anywhere on the App Store. User Engagement App Analytics provides user engagement metrics, including number of sessions, active devices, and retention. With these metrics, you can evaluate the impact of product changes — such as modifying the initial onboarding experience — to see which changes improve engagement with your app.
Apple TV Data Measure user engagement and monetization for your tvOS apps. In addition to seeing data on product page views, downloads, and engagement, you can see how many iOS users acquired with your marketing campaigns opened the same app on Apple TV. You can also promote your tvOS app in another tvOS app and track the results using campaign links.
Marketing Campaigns App Analytics lets you measure your marketing efforts so you can focus on the campaigns that are most effective. Create unique links for each marketing campaign to gain insight into which campaigns drive the most downloads and average spend per user. You can also track campaigns with the StoreKit API. App Store Product Page A great product page captures your audience’s attention, communicates the value of your app, and convinces users to download it. Now you can calculate how effective your product page is by tying the number of downloads to the number of product page views.
Paying Users App Analytics counts users based on Apple ID instead of device type, giving you a more precise look at paying user data. See how many paying users you have in a day to assess whether any changes you make impact spending within your app.
You can also filter by source to see if users are coming from a particular campaign or website. Crashes Find out how many times your app crashes each day. You can filter crash data by platform, app version, and operating system version to pinpoint the cause, helping you create a better experience for users. Segment by Download Date Only Apple can provide the date that an Apple ID first downloaded an app from the App Store. You can filter groups of users based on their purchase date to form a more complete picture as you compare and analyze user behavior.
Understand Business Drivers With Sales and Trends, you can view app units, proceeds, sales, pre-orders, and re-downloads to understand which of your apps or subscription in-app purchases are most popular. You can also filter data by selected date ranges, transaction types, subscription offerings, territories, and more to get an in-depth look at your business. Redownloads By understanding your redownload data, you can gauge the effectiveness of your reengagement marketing efforts. Sales and Trends shows you the transaction type of app downloads, including redownloads, free downloads, paid downloads, refunds, and updates. Active Paid Subscriptions, Units, and Sales For apps offering in-app purchase subscriptions, Sales and Trends tells you how many active paid subscribers your app has, how many new subscribers you’re getting each day, and how much you’re making in proceeds. Subscription Activity Find out how subscribers are moving between introductory pricing, paid subscriptions, reactivations, and cancellations. You can view the daily totals for these key subscription events for the seven days preceding a selected end date.
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Subscription Cancellation Reasons Sales and Trends can help you understand why users cancel a subscription. You can view the percentage breakdown of reasons for a cancelled subscription for a selected end date, including billing issues and price increases. Subscription Conversion and Retention Rates View monthly introductory price conversion rates and retention rates for the 12 months preceding a selected end date. With this information, you can gain a better understanding of the introductory pricing offers that are most effective in converting users.
You can also see how effective you are at retaining subscribers, and whether the retention rate differs based on your app, the subscription start month, or the subscription offerings.
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